The hook that makes the title of this
Blog: "I am better than you", which is followed
subtitles: "I
just bought two cars and a yacht
... and you? " and "Do not make me waste my time
" is currently
beat all sales records for
USA.
You can see the rest of the text
http://www.therichejerk.com
Why such a success - and especially how
be inspired?
This reminds me of hanging
"Who else wants ...". The idea is
compel the reader to compare themselves to other
- here to compare themselves to the author.
When one compares the inferiority complex
is not far, and
inferiority complex is a GREAT motivator
.
The strategy is:
1. I am better than you
2. I prove the money I earn
3. I'll show you how
do the same, if ...
By spending $ 97, readers will
offset his handicap and feel
the equal of him who has made inferior.
In taglines "Who else ..."
the reader wonders why he has not yet
advantage of the windfall since
hundreds of thousands of people
have already benefited. He feels left out ...
and the only way to bridge this gap is to control.
It is interesting that
hangs arrogant and manipulative
so obviously works so hard.
We live in an age where many people have
for the difficult months, but
know that others are swimming in money
.
They feel diminished by their inability to find
lode. Buying
a 47-page ebook (
profitable if you have a website) will allow them to feel
back into the race.
http://www.therichejerk.com
is a fine example of a new trend
: derision, arrogance,
everything is new and stands out with its
opportunities.
A series of experiments testing
of hooks on Google Adwords
showed that kind of announcement "does not
click on our link, it is bad and expensive
" gives more clicks than ads
classics.
Riding the wave of anger, discontent
, or revenge
the public is certainly one approach to
test for you too. Ask yourself what
arouses emotions in your prospect
.
The process used by
http://www.therichejerk.com
is what is called the "Sale
Negative".
Sale
negative reverses the process of the sale. They say the prospect
: "I do not know if you are
enough to deserve my product ...".
is the prospect to justify and
sell, rather than the seller
trying to convince.
The sale is a negative process
very powerful. "If you're better than me
, prove it" is the message
implied in this teaser.
You probably know the famous story
the dog of Alcibiades.
Alcibiades was a man who wanted him
we speak in greece ancient.
He started by buying the best dog
Athens, and to show
everywhere. And everybody was talking about
dog of Alcibiades. Then, when the rumor calmed
, he cut the tail of the dog
...
... Athens and all said no more than what it
.
Consider this word in your taglines:
provocation.
